Planet

Through our partnership with Trace, we’ve taken significant steps towards decarbonisation, leading the way in achieving our goal of becoming carbon positive by 2024, well ahead of schedule.

OUR WHY

Discover Why MAD Wealth is Taking Climate Action

Our fundamental purpose is to unlock the good in every business to positively change the world. We started our journey towards net zero because we believe in making a difference not just in financial terms, but also in terms of environmental impact. We aim to lead by example and inspire others to join us in creating a greener future.

CO2 Offset

33 tCO2, equivalent to removing 558 shipping containers full of pollution.

Trees Planted

188, contributing to an extra 4.2 tCO2 sequestered over their lifetime.

Project Portfolio

Our efforts are achieved through various projects supported and funded by MAD Wealth.

Explore More Impact Stories

Curious to see how we’re making a difference beyond decarbonisation efforts? Discover also our wealth creation initiatives to the People and how our impacts align with our Sustainable Development Goals (SDGs), driving positive change across the globe.

Why we choose Trace

MAD Wealth partners with Trace for a simple, reliable, and educational journey towards net zero emissions.

Trace’s user-friendly platform and dedicated team make sustainability accessible for SMEs, while ensuring transparency in measuring and sharing impact.

With Trace, we simplify sustainability efforts, empower teams to become sustainability leaders, and foster transparency in our environmental initiatives.

Join us in creating a greener future with Trace.

How it works?

Measure
Engage
Reduce
Share

Measure

MAD Wealth’s commitment to decarbonisation is reflected in the strategic management of various operational aspects. Employee commute, electricity usage, business travel, waste management, and procurement of goods and services all contribute to the overall carbon footprint.

By addressing these key areas, MAD Wealth aims to reduce its environmental impact and achieve its decarbonisation goals. Through targeted initiatives and efficient resource management, MAD Wealth is actively working towards a more sustainable future, aligning with its commitment to environmental stewardship and responsible business practices.

Engage

MAD Wealth employees eagerly participate in climate initiatives, with 10 submissions and an average employee footprint of 11.1t of CO2.

Trace’s analysis covers Footprint, Diet, and Work From Home days breakdown, providing valuable insights for targeted sustainability efforts.

Footprint breakdown highlights food and waste as the largest category, comprising 36%. While none of our staff currently follow meat-free diets, this presents an exciting opportunity to encourage and support sustainable eating habits within the team. Additionally, with 90% of our staff primarily working from home, we’re actively reducing carbon emissions and embracing eco-friendly practices.

Reduce

MAD Wealth’s decarbonization efforts are evident through a downward trajectory in CO2 emissions across all categories from July 2022 to June 2023, aligning with our goal of achieving net zero emissions and a 90% reduction by 2030. As part of our planned and in-progress decarbonization plan, we’re implementing initiatives such as switching to Cloud PCs to minimize e-waste and tracking CO2 emissions on an annual basis. This positive trend reflects our commitment to sustainability and a greener future.

Emissions Trajectory

Decarbonisation Plan